Gen Z Is Having Less Sex — Here's Why Pheromone Perfumes Could Help
Naima Karp
Gen Z is rewriting the rulebook on relationships and sex. They’re redefining what intimacy means. But there’s a darker trend that’s emerging alongside this new rebellion: Gen Z is having less sex than ever. Studies say that younger generations are engaging in less sexual activity than the generations before them.
Embracing a new kind of connection
Virtual interactions are taking over and creating a disconnect between humans, but could pheromone perfumes be our bridge back to more meaningful interactions? Whether they’re amping up IRL connections, adding magic to first dates, helping someone get noticed in a crowd, or simply increasing self-esteem, these scents can help empower Gen Z and, as a result, allow them to embrace their desires in a whole new way.
The leading pheromone fragrance brand Eye of Love is trending on TikTok for a reason—the brand offers evocative scents that help create connections and sparks between people.
Pheromone perfumes and colognes are helping people of all genders and sexual orientations find their inner sensuality while boosting confidence. In a world where it’s so easy to hide behind a screen, pheromone perfumes are helping people embrace their sex appeal.
Why is Gen Z having less sex?
Social media is a major reason - with so much of their lives experienced digitally (especially in a post-COVID world), they’re missing out on a lot of the in-person magic that older generations took for granted. We’re talking smoldering eye contact, goosebumps from an accidental hand graze, and the experience of soaking in someone’s energy and presence.
Studies also show that social media can have a negative impact on mental health. When you add the issues they’re stressing about, like climate change, job security, and academic performance, it’s clear that intimacy is pretty low on their priority list. The result? A loneliness epidemic.
How do pheromone perfumes work?
It’s not magic - it’s science. Pheromone perfumes contain synthetic chemicals and essential oils that imitate pheromones that humans naturally produce. In humans, they’re often produced in bodily secretions like sweat and can trigger a response from potential mates when people smell them. However, grooming products and soap often mask natural pheromones, so scents that include pheromones can help. Eye of Love uses vegan, yam-derived pheromones that are cruelty-free.
Jacqui Rubinoff, owner and Vice President of Eye of Love, says: “Pheromones can give young people a subtle edge by enhancing that natural chemistry we all pick up on, often without realizing it. When someone wears a pheromone-infused fragrance, it can help create a slightly more inviting atmosphere, making it easier to spark conversations and connections. Imagine feeling just a bit more magnetic, whether you’re chatting at a party, mingling at a friend’s gathering, or even meeting someone for the first time.
This isn’t about tricking anyone or turning into someone you’re not—it’s more like setting the stage for genuine interaction. When you notice that others seem more drawn to you, it boosts your confidence, which in turn can ignite that natural, healthy libido. Ultimately, it’s a gentle nudge that can help young people relax into being themselves, feel more comfortable expressing their desires, and enjoy those exciting moments of real-life connection.”
Pheromone perfumes are taking over TikTok
Unsure about the impact of pheromone fragrances? Just check out the what's buzzing on TikTok. People are speaking out about how these scents make them feel more confident and drive people wild with desire, enhancing attraction.
While all age groups are experimenting with this trend, an internal Eye of Love survey shows that 18.5% of survey participants in 2024 were between 18 and 24 years old compared to 9.7% in the previous year. This alone is proof that younger people are seeking connection more than ever.
What are the best pheromone perfumes to spark connection?
Eye of Love carries a range of bestselling scents for different purposes, but their Bloom line is particularly popular with Gen Z. Inspired by cannabis strains, they contain a complex blend of alluring botanical ingredients and pheromones to boost chemistry and confidence, making the wearer more alluring and helping them make a lasting impression.
Embodying the vibe of Sativa strains, this cologne is earthy in essence, with notes of tobacco, jasmine patchouli, cypress, and bergamot.
With the relaxing dreaminess of Indica strains, this romantic perfume is perfect for evening use and contains scents like vanilla, cashmere wood, musk, and apple blossom.
Aromas like rosemary, cedar, and lavender all weave together to make a magical evening cologne that’ll turn you magnetic to everyone in the vicinity.
This bright and uplifting scent was engineered for daytime usage. With floral scents like jasmine and Damascus rose balanced out by woodsy bergamot, it’s the perfect blend of mesmerizing and charming.
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