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Inside the House of ERIKALUST: Barcelona’s Groundbreaking Erotic Immersive Experience

PSYN Staff

Inside the House of ERIKALUST: Barcelona’s Groundbreaking Erotic Immersive Experience

In a bold move to combine art, technology, and sexuality in ways we've never seen before, ERIKALUST, the indie adult film company known for its ethically made and women-centered films, is about to unveil a world-first immersive experience. 


House of ERIKALUST opened its doors in Barcelona on October 25th. It promises to challenge our perceptions of desire, intimacy, and erotic art by inviting visitors into a fully interactive universe that goes far beyond the screen.


The event is the result of a creative collaboration between ERIKALUST and Layers of Reality, a cutting-edge augmented reality studio, and it’s set to explore human sexuality through a lens of technology, art, and storytelling. The space will span over 1,000 square meters, weaving together virtual reality, augmented reality, and physical exhibits into an experience that will leave visitors reflecting on their own sensuality long after they leave.

House of ERIKALUST
House of ERIKALUST

The Journey Inside the House

From the moment you step into the House of ERIKALUST, you’ll be thrown into an alternate reality where your senses are heightened, and the boundaries between art and erotica blur. Visitors will be invited to experience the world of Erika Lust, one of the adult film industry's most revolutionary figures, in a way that feels personal and immersive.


One of the most exciting elements of this exhibit is how it redefines the concept of an “art gallery” for eroticism. Room 1 welcomes you with a sense of mystery — upon entry, guests will receive a mask, creating an instant veil between the visitor and the art, while also adding an intimate, playful twist. From there, the exhibit guides you through Erika Lust’s cinematic universe, with each space offering a fresh take on eroticism.


A Space for Fantasies, Fears, and Exploration

Perhaps the most intriguing part of the exhibition is Room 2, which focuses on the personalization of erotic art. This room is dedicated to intimate fan confessions — yes, real submissions from Lust's audience — which are transformed into erotic short films. The experience allows visitors to see how personal desires can be reimagined through stunning cinematic visuals. It’s an invitation to witness how eroticism manifests in countless ways, without judgment or shame.


Then there’s Room 3, a virtual escape where visitors embark on a 15-minute journey through unexpected corners of sensuality. In this space, the lines between reality and virtual exploration dissolve, allowing guests to select their own experiences — or go for a surprise journey into the unknown. It’s like being the star of your own erotic film, but with far more control and freedom.


Inclusivity at Its Core

One of the standout features of House of ERIKALUST is its deep commitment to creating a safe, inclusive space for all visitors. The exhibit has been curated to reflect a broad spectrum of sexualities, gender identities, and bodies. The intent here isn’t just to explore eroticism, but to do so in a way that is welcoming to all and free from shame. Visitors will find themselves surrounded by images, videos, and installations that reflect diverse forms of pleasure, and that invite everyone to see themselves in the art, not just as passive viewers, but as active participants in their own sexual stories.


“It's really about challenging the notion that eroticism is something only for one kind of person,” says Lust, who has spent two decades building a reputation for creating ethical adult content. “We wanted to create a space where no matter who you are, you can find something that speaks to you and challenges the way you think about desire.”


A New Era of Erotic Art

With its combination of augmented reality, interactive installations, and exclusive content, House of ERIKALUST is setting a new precedent for how we engage with erotic art. The exhibit showcases how cutting-edge technology can be used to deepen our connection to intimacy and pleasure, making it something more tangible, emotional, and thought-provoking than just another “sexy” art display.


But this isn’t just about looking at art from a distance — it’s about feeling it, experiencing it in ways that are personal, multifaceted, and free of the typical stigmas that often surround adult content. Through this experience, Lust is once again pushing the boundaries of the adult industry, proving that sexuality can be sophisticated, emotional, and yes, artistic.


“We’re at a moment in time where the way we experience and view eroticism is changing. People want more than just an aesthetic,” Lust says. “They want to feel, they want to connect, and that’s exactly what we’re offering — an experience that feels as real as the desires we often keep hidden.”


House of ERIKALUST
House of ERIKALUST

Details and Ticket Information

House of ERIKALUST will open its doors in Poblenou, a trendy neighborhood in Barcelona. The exhibit will be available Wednesday through Sunday from 9:30 PM to midnight, with tickets starting at 24€.

Tickets are available at www.houseoferikalust.com, but there’s a catch — the exact location of the House won’t be revealed until 24 hours before your visit. This element of mystery adds a layer of excitement, making this exhibit not just a visit but a thrilling, almost clandestine experience.

In an age where immersive, interactive experiences are all the rage, House of ERIKALUST is rewriting the rules for how we can engage with art, sexuality, and technology. It’s the future of eroticism — inclusive, innovative, and deeply human.


Will you take the journey?

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